Building a website can be a daunting task. There are so many things to consider from planning to launch. The goal is to create a website that makes a strong impression with users, prospects, and existing customers alike. Web design is more than just aesthetics. It can affect your entire web presence, SEO, rankings, and even influence user behavior.
You might be wondering if there’s a winning formula for building a WordPress website. When it comes to web design, here are the following key elements:
Your brand is a representation of who are as a business. However, it’s more than just a logo or graphic element. It promotes recognition and helps set you apart from the competition. This is a good thing since consumers tend to buy from companies they are familiar with. A strong brand will also give your marketing channels a cohesive look. Before starting with WordPress, make sure your branding is sorted out.
Logo: People can easily identify a business just by looking at its logo. Make yours distinctive enough to be easily recognized. The visuals should also be appropriate for your company. The best area for your logo on your site is the top-left corner.
Color palette: According to a survey, 85% of shoppers consider color as a primary reason when buying a product. The colors you choose should appear in your logo and then carried out across your website. Avoid overwhelming amounts of primary colors. The most popular colors used by successful brands include blue, red, black and grey/silver.
Typography: The primary purpose of typography is to make life easier for website visitors. With the right typography, it’s possible to quickly scan through texts and entice readers. It can also enhance the message you company is trying to bring across. So choose your fonts wisely.
Have you ever tried visiting a website with disorganized navigation? It’s similar to driving with hazy directions which can do a lot of harm to your website. As a result, customers won’t be able to find the important information they are looking for and many of them may bounce off.
In one case study, it was found that improving site navigation can increase conversion rate by 18.5%. When designing your site, keep it simple and don’t go for too many layers. It should not require more than 3 clicks to find the necessary information and destination.
- Responsive Layout
A responsive layout simply refers to user-friendly website on a smartphone. It should include readable text without requiring zoom, adequate space for tap targets, and no horizontal scrolling. There’s no room for excuses with this. You need to prioritize the mobile experience for visitors.
In early 2015, Google announced that responsiveness would become a ranking factor in its search engine algorithms. Thankfully, WordPress offers several tools to make this easy to accomplish. These page builders are Elementor, Beaver Builder, Divi, and, Gutenberg.
- Hero Banner
You see that wide section at the top of most modern home pages? It usually has a large catchy slogan that entices visitors to click on it. That is a hero banner. It delivers the most important content to a user through a straight forward message and a clear call-to-action. Your hero banners should inform visitors about who you are or what they will get from your company. Use image and video backgrounds that are impactful and visually stimulating.
- Photos & Videos
Did you know that it’s 50 times easier to get a video to rank on the first page of Google than other content types? Google knows that we live in a visual world. People process visuals 600,000 times faster than text. Humans retain up to 80% of what they see and only 20% of what they read. More so, according to the Social Science Research Network, 65% of us are visual learners. Including images and videos play an essential role in web design as users won’t have to read too much but still absorb your brand’s message.
- Call To Action
If a site’s conversion rate does not seem to be good enough, it could be caused by the lack of a well-designed CTA. A call-to-action may be a banner, button, text or some graphic on a web page that is meant to entice a user to click on it. Its main function is to lead the user along the sales funnel by encouraging them to do a specific action such as commencing a free trial, subscribing to a newsletter, claiming a coupon, etc.
Be smart about how you design your CTA. It should be big, bold, easy-to-click, and placed strategically in your web page. Some areas are better than others if you want your visitors to click on your CTAs. Place at least one CTA above the fold or the area a visitor arrives on before any scrolling is made. Other areas to consider include the bottom of the page, below the fold, and inline. The classic pop-ups also work in getting a user’s attention.
- Contact Form
There are many reasons to set up a contact form on your website. Contact forms provide a convenient means for visitors to connect with your company. Plus, they give the impression that you are always available. It is also a way to reduce spam and keep your site secure. Displaying your company email address will likely get you unwanted emails. Using a contact form is also a great way to collect a visitor’s information and get more leads.
Most people are not fans of pop-ups but advertisers love them. They can be effective when implemented using the best practices. You have to be careful on mobile though as Google penalizes websites with intrusive pop-up elements. The pop-up should not cover the main content while a user is looking through the page nor immediately after a user navigates from the search result.
There are five ways you can use pop-ups well:
- Click Pop-Ups – activates when a user clicks on a designated link, image, or word.
- Scroll Pop-Ups – activates when a visitor has scrolled down a certain percentage of your page or article.
- Timed Pop-Ups – appears on a web page after a designated amount of time.
- Entry Pop-Ups – appears as soon as the website has loaded. Works best when your company is running an exclusive contest or promotion.
- Exit Pop-Ups – activates when a visitor to your web page is planning on bouncing.
Blogging is not mandatory but it’s good for your SEO. It affects important ranking factors thus, improves organic search visibility and increases website traffic. It can be just to publish news about your company. Google loves new content so if you update your blog regularly, your site will have more pages to index. According to Evercoach, 81% of U.S. online consumers trust the information on blogs. So it can be a way of encouraging users to connect with you.
- Social Media Links
Social media share links or sharing buttons are different from social media links. Icons allow users to connect to and stay in touch with your brand even when they haven’t converted on the website. Adding social media links offer a different set of advantages.
For one, these links may increase your website’s visibility on search engines. It wasn’t long ago when Google announced that companies should link to their Google+ page on their website. They said it is useful because “it provides Google with information that we can use to help determine the relevancy of your site to a user query on Google Search.”
- Newsletter Signup
Newsletter marketing is the practice wherein organizations send informational content via email to a subscriber list which consists of potential and existing customers. It is a great way to collect and retain leads especially that users who subscribed have already shown interest in your business. They have entrusted you to deliver relevant information so it is important to not abuse the privilege of reaching out.
There is a lot to more to launching your online business. If you want an effective and attractive website, make sure to add these key elements into your design checklist. Not only will they give your website a professional look, but also improve site performance in search and increase conversions.