Do you sometimes think about what the future holds for your ecommerce website? You should, otherwise, you run the risk of falling behind your competition. The ecommerce industry is evolving at a rapid pace so it’s important to stay ahead of the latest trends.
At the moment, approximately 52.2 percent of all website traffic worldwide is generated through mobile phones. Almost 1.7 billion of them are online shoppers. In 2021, it is estimated that 53.9 percent of all retail e-commerce will be generated via mobile-commerce. This is why, at the very least, online businesses should ensure a responsive site as soon as possible. Otherwise, you could be missing out on lots of new customers and potentially thousands of dollars in sales. In a 2018 annual holiday forecast by NetElixir, it was found that mobile has driven more than 42 percent of Amazon’s total online sales during the holidays.
Of course, a mobile-optimized website isn’t enough. You also have to consider that Google’s rules are becoming increasingly mobile-centric. So, make sure the site is compliant. Other trends that can fuel your “m-Commerce” strategy this year is proximity marketing, shoppable tags on Instagram and on Google ads. Proximity marketing is targeting people within a certain radius of your store. It works by sending Bluetooth signals to mobile devices of customers who have downloaded your app. Let’s not forget about the apps. They can be extremely useful for loyal customers.
- Social Media
Ecommerce brands that implement a strong social media strategy will be the most successful this year. According to statistics, around 21 percent of U.S. online time is spent on social media and rising! If businesses can capitalize on this time, there is a better opportunity to build stronger customer relationships, gain popularity, and increase sales. If your brand isn’t using Facebook, Twitter, or Instagram, you’re giving the advantage to your competitors. Never has it been easier to reach an audience. Not to mention many social media platforms have improved their PPC programs.
More and more brands are leveraging on chatbots especially when it comes to customer service. A recent survey found that 75% of consumers lean towards self-service as a convenient way to address issues. With chatbots, you enable self-service on your website. Bots provide information to users in real-time and solve issues faster. It also improves customer engagement and captures important demographic data. So don’t be surprised if you encounter even more chatbots in ecommerce this year.
- Google Analytics
Google Analytics is a common tool for retailers. It can capture truly amazing data which you can use to make informed business decisions. Since consumers are starting to grow increasingly tech-savvy, it would help to understand their behavior and how they interact with your site. Standard metrics include the number of users, the number of sessions created, and the screens they visit. With further instrumentation, you can also measure ecommerce transactions and purchases. To start gaining insight, sign in to your Google Analytics, go to Behavior → Site Search → Usage, add the “secondary dimension” called “device category”.
- Loyalty Programs
Most retailers consider customer retention as their biggest obstacle. What makes a customer decide to go back to your store? To address this problem, marketers created a system to urge consumers to stay loyal to a brand. Thus, loyalty programs were born, where consumers get to save money and receive rewards. In one study, 82.4% of shoppers have said they are more likely to shop at stores that offer some type of rewards program. More so, 70% of shoppers are more likely to recommend brands with strong loyalty programs. It’s about showing love to your customers and giving them a pleasurable experience while shopping.
So what have you noticed while going through these trends? It’s all about your customers. They are now on mobile, they want to earn something every time they buy from your store, they crave convenience and they expect immediate responses whenever they have questions. Their expectations are growing so retailers need to continue to rise to the challenge this 2019.