The list of marketing automation platforms continues to grow with new tools hitting the scene every year. Finding the right platform is crucial in order to streamline marketing functions. Here are the best integrations that can help nurture qualified leads and boost any customer journey.

 

A/B Split Testing

When a marketer creates a landing page, a call-to-action button, or an email copy, it can be hard to predict what will make people convert. After all, audiences behave differently. A solution that works for one company may not necessarily work for another. So, marketers use A/B Testing or sometimes called a “split test”.

A/B Testing is simply comparing two versions of a web page by showing them to different segments of visitors at the same time in order to see which one performs better. The one that drives more conversions wins. Using this method allows marketers to validate their ideas. More so, optimize customer experience based on the test results.

The metrics for conversion can be different for each website. For instance e-commerce sites look more into the sale of the products. For B2B, what’s important is the generation of qualified leads. A/B Testing lets you collect both qualitative and quantitative user insights.

There are plenty of reasons to run an A/B test. You can be struggling with a high cart abandonment rate, a low viewer engagement, or getting stuck with unqualified leads. Some common goals marketers can achieve through A/B Testing include increased website traffic, lower bounce rate, higher conversion rate and lower cart abandonment rate.

The first step is to create two versions of one piece of content, with changes to a single variable. Then, show the two versions to two similarly sized groups over a specific period of time. A lot of elements can be tested – CTA locations and colors, anchor text, blog post introductions, fonts, or feature images, product photos, etc.

Here’s an example of Autopilot’s AB Split Testing integration. They test the performance of emails through A/B testing to find out which variations will net you the highest conversion rates for your campaign. Their journey is quick, easy and accurate:

Typeform

Need to collect information online for things like surveys or event registrations? Typeform is one of the best options. It’s a web-based platform that lets you create anything from surveys to apps, without the need to write codes. It makes collecting and sharing information comfortable and conversational.

There are many ways Typeform can help with marketing. You can use it to create NPS surveys to understand specific customer language. It can be embedded into sales pages to get more insights on visitor behavior and demographics. Typeform has great data analytics in the backend that exports survey results.

Tapping into your audience’s buying behavior is crucial for validating ideas. It can tell you what type of campaign, form of content, or offer works for your business. Typeform integration can also be used by marketers to capture customer data across multiple touchpoints and follow up with appropriate messaging.

Here’s an example of Typeform Integration works.

 

Slack

Slack is an organizational tool that simplifies communication. It is completely free to use. Teams can organize conversations by creating channels for different projects, topics, or a conversation between certain team members. You can share your files, add comments, and paste links for your Google Drive spreadsheets and Dropbox files.

More importantly, you can setup integration between Slack and other apps. It is compatible with an array of app integrations to ease daily operations. Teams can create workflows and bring data from any application. With Slack integration, marketers receive direct messages whenever customers take action. It can be anything from submitting a web form, clicking on a CTA button, or responding to a sales email.  

 

Heap

Heap offers a unique approach to analytics by capturing all user interactions and analyzing them without having to deal with codes. Heap automatically captures every web, mobile, and cloud interaction including clicks, page views, submissions, emails, and more. This innovative process puts you in a better position to understand your users better.

With Heap, you don’t have to define events or wait for the data to be collected. It collects all the data from the very beginning. Heap integration can be used to turn user behaviors into opportunities. Take a look at this template and find out how Heap and Slack integrations can help you take action faster.

 

Ejection

In every lead nurturing campaign, it is the goal of every marketer to convert leads into paying customers. Once a customer has a converted, he or she needs to be removed from the nurturing campaign. Otherwise, it would result to spamming that customer with ads. Before Ejection, the removal process was manual and tedious.

Now with Ejection integration, removing customers from the journey can be automated. It also eliminates the need to create the dreaded “oops” email. Learn more about how you can use Ejection integration.

 

Conclusion

It can be hard to keep up with tactics that work and which ones don’t. Even if there’s a way to do it, it can be quite difficult to focus on them all at once. That is why marketing automation tools exist. You can incorporate a wide range of integration into your marketing strategy. By automating certain processes, marketers can improve their KPIs and focus more on efforts that will bring success.