Having a legitimate company online in this modern age is no longer enough to gain a customer’s trust. Online shoppers now look at star ratings and the total number of reviews. That is why crowd-sourced online review sites like Yelp, Google Maps, and TripAdvisor have become more popular than ever.
Reviews are your new word-of-mouth. How you use them can make or break your business. If you are hungry for more leads, then you should start incorporating reviews on your website. They not only help increase your visibility but also influence a shopper’s purchase decision. Here are reasons to prioritize on your online reviews:
Increase Brand Trust
Consumers don’t just make purchases based on a brand’s promise regarding a product. They want to ensure that they are going to get their money’s worth. Online reviews and testimonials from past clients will help alleviate their doubts. They offer assurance that your promises are the real deal. According to research, 90% of consumers read reviews first before making a decision and around 84% trust the reviews as much as a personal recommendation.
Boost Search Rankings
Online reviews usually do not come to mind when talking about SEO. But according to MOZ’s survey, reviews make up around 10% of how Google and other search engines rank search results. This is because they signal search engines that a brand is legitimate and trustworthy.
Reviews that include a searched-for keyword is also the second most influential factor when it comes to examining a local business performance. Take a look at the screenshot below. When you search for “animal shelter florida”, it will display businesses with good reviews. Once you prove your authority to search engines, it’ll help you receive a higher search ranking.
Google loves fresh and credible content. Not just any content, but one that is related to what your site is offering. Reviews naturally contain lots of references wherein the title or brand name is mentioned multiple times. This fills your content with appropriate keywords and makes it better optimized for search. The more review pages or testimonials your site has available, the more Google will know about your business. More so, because reviews are unbiased and submitted by users, they tend to carry more persuasive power.
Displays Human Element
Another important role of reviews is showing you care about your customers. More than just content, reviews are a way for you to interact with the people who bought from your company. If they leave a good review, you can thank them for their patronage. If it’s a negative review, you get to apologize for the negative experience, learn what went wrong, and offer a solution. If you’re lucky, the customer might just give you another chance.
Stand Out From The Rest
Let’s look at it from an outsider’s point of view. You are in the middle of hiring a personal assistant and you narrowed it down to two applicants. First applicant has recommendation letters from past employers. Second applicant has none. It’s highly likely that you’ll choose the first applicant as there is credibility and evidence of work experience.
Similar to recommendation letters, reviews are the cherries on the cake. They convey a higher sense of professionalism and trust. Reviews also allow customers to differentiate between brands and help you set yourself apart from your competitors.
Key to Lead Generation
Overall, Google loves reviews because customers love them. They yield better customer experience and drive more leads to your door! As they are gaining more traction in the world of digital marketing, you should take advantage of the opportunity. There are lots of ways to get the most out of your reviews. Let us help you build your online reputation today!