In today’s digital world, businesses are presented with so many options to gain visibility online. From blogging, cold-calling prospects, Google AdWords, email blasts, to SEO — it can be overwhelming to decide which one is the best for your brand. The reality is, we simply cannot do it all, especially with a limited budget. If we have to choose one, we’ll go for the advertising channel that is dominating modern-day society – social media.

Admit it, you can’t let a day pass without checking your social media feeds. Well, guess what? Your target audience are doing it too. That said, if you want to do social media right, there’s one platform you shouldn’t ignore – Facebook advertising. In the past years, it has grown into a highly popular marketing channel. Still in doubt? Check out the reasons why businesses should start using Facebook advertising below.

  1. Your Audience is on Facebook

As of the second quarter of 2018, there are 1.47 billion users who check in to Facebook daily and each person spends an average of 50 minutes browsing the platform. This right here is a huge advertising opportunity. Your target market is among these people.

Around 96% of social media marketers also tend to agree, as they consider Facebook to be the most effective advertising channel, according to a survey. To date, 6 million advertisers are using Facebook as part of their social media marketing.

 

  1. Facebook Ads are Affordable

Facebook organic reach is pretty much dead. Sad, but true. Posts from business pages won’t just show up on their fans’ newsfeed. You need Facebook ads so your target audience can discover your business. The good news is, it can cost however much you want! You can set your budget from the start so you don’t exceed what you’re able to spend.

With as little as $1 per day on Facebook ads, you can be visible in front of 4,000 people. It doesn’t matter if you just spend $5 a week or $50,000 a week, you will see actual results within 2 to 5 days. Another great thing is, you can do small tests for a low cost before spending big bucks on ads.

 

  1. You Can Target Specific Users

Facebook ads offer powerful selection tools so you can connect with the right people. You can set the ads to show according to location, age, gender, and language. You can even dig deeper and use detailed targeting which includes or excludes an audience based on their interests, purchasing behaviors, and device usage.

 

  1. Facebook Remarketing Works

Facebook ads can be highly effective in pushing on-the-fence leads down the funnel as they also use the power of remarketing. It works by targeting users who have previously visited your site or interacted with your brand. Remarketing triggers ads to pop up on that user’s Facebook feed inciting familiarity. Thus, he or she is more likely to make a purchase. You’ll want to use remarketing for your sign-ups, downloads, and other hard offers.

 

  1. You Can Find New Leads Easily

With facebook ads, you can clone your best existing customers to reach NEW people who are likely to be interested in your brand. This feature is called “lookalike audiences”. It allows Facebook to find users who share the same attributes of your custom audience. You can even build from a multitude of sources, such as your mobile app data, customer list, or fans of your Facebook Page.

 

Facebook ads play an important role in increasing brand awareness, attracting leads and conversion. Apart from your customers, your competitors are also online. If you want to beat them, you need to step up your social media game. The sooner you advertise on Facebook, the greater the results are for your company.