Many businesses make the mistake of neglecting their website not understanding that it can guarantee them much success in the online space. A website reflects the company, its products, and services. It is your organization’s front door so it should differentiate you from the competition.
What makes a great website? It should be able to convert users into engaged customers. To do that, you need to create a website that not only looks good but also provides a seamless user experience. It should work quickly, correctly, and as expected. It should contain fresh, quality content, and be optimized for mobile, search, and social web.
Your website should inform curious users, reassure them, reduce their doubts, and ultimately convince them to become paying customers. To help you evolve and advance from traditional websites, here are a few tips:
Find a qualified digital partner
For businesses going through digital transformation, finding a qualified partner is critical to deliver an excellent customer experience. You have to invest in the right resources and expertise. Stop referring to your agency as a ‘vendor’. After all, the term simply describes implementers who execute without really understanding the big picture.
A recent study has revealed that 44% of senior execs and business leaders around the world believe that companies doing it alone will soon be a thing of the past. Meanwhile, 53% believe that companies will have to be part of a network in order to leverage technology trends. So if you really value the web, you should start considering a business alliance.
When you say ‘digital partners’, it gives clients an impression that you have a mind for solving complex problems. That you know how to harness the power of the web. Collaborating with the right partner will give you market-specific insights. More so, it will bolster your capabilities and expand your reach. The key is to navigate existing relationships.
Prioritize on research and strategy
Today’s market landscape is rapidly shifting. It is crucial for businesses to make effective data-driven decisions when it comes to essential operations. When a hiring a digital partner, it is important that they fully understand the current state of your business before prescribing solutions. If you don’t allow them to complete research and strategy, they will base their suggestions on predictions and assumptions. When the competition is fierce, relying on guesswork can lead to serious consequences. You might spend more on rework, revisions, or products that don’t fit your needs.
The first requirement of your project should be research and strategy. A solid research and strategy process will allow all parties to gain a deeper understanding of the company. Thus, a more accurate plan for the future can be created. If high-quality data and analysis are incorporated into the decision-making process, it will result in a website that fits like a glove.
Embrace Innovative Ideas
Innovation is all around us – from exciting new technologies to new startup business models. Many executives are embracing innovation as a tool to drive their companies forward. In the US, around 63% of companies are hiring chief innovation officers to support the innovation process. Your digital partner should be able to bring this process to the table. They should generate new ideas that support your business needs, including those of your staff and end users.
For instance, e-commerce trends are constantly evolving. Online shoppers have a growing list of demands such as a straightforward checkout process and an interface that is easy to manipulate. Failing to embrace current e-commerce trends and innovations could make it difficult for businesses to stand out from the crowd. You need to take it a step further by thinking outside of the box and trying new initiatives.
Being accountable simply means being responsible for decisions made, actions taken, and assignments completed. To effectively implement a strategic plan, a culture of accountability needs to be developed between you and your digital partner. It not only promotes trust and integrity, but also saves time and money.
As early as the beginning of the project, find out how your digital partner supports its clients after building the website. What is the average length of engagement they have with clients? Do they plan to support your online initiatives even after the site launch? Can you reach out to them if problems arise within the site? Make sure you understand the post-launch process for accountability.
Focus on Results, Not the Price
There are plenty of templates, automated software and free website builders available but they’re not always the right fit for your business. If you want to stand out from your competition, you need a custom website that appeals to your target audience. Remember that your website is the face of your brand and your most valuable marketing and sales assets. Thus, you shouldn’t base your decisions on price alone.
A qualified digital partner should have years of experience with a long track record of positive results and testimonials. There are so many potential pitfalls when it comes to building a website and the right partner could lead you to the top, unscathed. While the cost of a ‘cheap’ website may seem more appealing, you might end up losing more money when you realize the results don’t deliver. So, make sure to explore your options.
Are you read to evolve? Take the first step and reach out to us!